April 2014 Home on the Range — 02 April 2014


A Call to Our Industry Summit

The National Shooting Sports Foundation is registering attendees for another NSSF Industry Summit. The last summit was held in Louisville, Ky., in June 2011, and now it is time to showcase where we are as an industry in hitting our goal of increasing hunting and target shooting participation by 20 percent by the end of 2014.

The 2014 NSSF Industry Summit is planned for June 9-11 in Springfield, Mass. The Basketball Hall of Fame, Smith & Wesson and the Springfield Armory are all located in Springfield. NSSF urges all decision makers from throughout the firearms industry and the hunting and shooting sports communities to attend the summit, to learn, to contribute and even to visit these national treasures. We are all dedicated to preserving and promoting shooting and hunting, and we need to ask ourselves a couple of questions: Have we reached our goals? What else can we do?

This upcoming summit will host diverse groups of stakeholders concerned with the future of hunting and target shooting. They will represent state and federal agencies, hunting and shooting organizations, manufacturers, shooting ranges, retailers, non-government organizations and media.

The current agenda is packed with information that will benefit all. We will provide participation numbers on where we are as an industry and other, new research. New “Models of Success” programs will be presented, offering a proven blueprint for projects to boost hunting and target shooting participation—and they will be evaluated to further improve their effectiveness. These programs are intended to be implemented nationwide for years to come.

Some of the efforts highlighted during the summit are not necessarily pilot efforts. We will look at various programs currently being carried out that have the potential to reach large numbers of participants if extra assistance and resources are available to create a big push. Many ranges are implementing new ideas to help create more traffic. These ideas need to be shared so you can think about customizing the program or marketing initiatives to better suit your range and customers.

Breakout sessions will be available for more specific areas and topics that are applicable to the various groups attending the summit. Information is being collected to identify the most pressing area in your range and retail business, just to name a few, so attendees can walk away with more tools to apply once back in the office.

Also included in the agenda are presentations from Jeremy Gutsche and John C. Robinson. Gutsche is regarded as the top trend-spotter and the founder of TrendHunter.com, the world’s No. 1 trend-spotting website. He is author of Exploiting Chaos, a best-selling book on how to spark innovation during times of change. Robinson is also an author, as well as a leader and mentor in connecting a diversity of youth to outdoor activities.

We want you to be a stakeholder in the future of hunting and the shooting sports. Please remember to mark your calendars to play a part in continuing the upward trend of participation in the industry. Our shared common interest to increase our customer base is why we need all hands on deck in regards to the future of hunting and the shooting sports. Your continued involvement will play an important role in making this event a success.

Registration is open. Hotel and travel information, as well as the agenda, is available on the website. To register and see this additional information on the 2014 NSSF Industry Summit, visit www.nssf.org/summit.

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