Months

NSSF RIMFIRE CHALLENGE WORLD CHAMPIONSHIP  DRAWS 170 COMPETITORS OF ALL AGES TO FORT SMITH, ARKANSAS

NSSF RIMFIRE CHALLENGE WORLD CHAMPIONSHIP DRAWS 170 COMPETITORS OF ALL AGES TO FORT SMITH, ARKANSAS


November 05, 2014

More than 170 shooters competed for awards and prizes at the NSSF Rimfire Challenge World Championship, held in early October at the Old Fort Gun Club in Fort Smith, Arkansas. Surpassing last year’s attendance by nearly [...]

2014 SHOOTING SPORTS PARTICIPATION REPORT NOW AVAILABLE

2014 SHOOTING SPORTS PARTICIPATION REPORT NOW AVAILABLE


November 05, 2014

The 2014 edition of the National Sporting Goods Association (NSGA) Shooting Sports Participation report is now available for purchase. Prepared for NSSF by the NSGA, the report provides members of the firearms and ammunition industry with [...]

Q&A:  CAPITALIZING ON THE HOLIDAY SEASON

Q&A: CAPITALIZING ON THE HOLIDAY SEASON


November 05, 2014

Thanksgiving to New Year is the greatest time of sales for retailers across the country. How do two shooting facilities make the most of this season of spending? [...]

TWO INDOOR RANGES IN SOUTH CAROLINA

TWO INDOOR RANGES IN SOUTH CAROLINA


November 05, 2014

Being a longtime shooter who lives in the Palmetto State, this month’s Undercover Shooter welcomed the opportunity to visit two indoor facilities in his home state with which he was unfamiliar. Read about his experiences [...]

NSSF RESEARCH—AND HOW IT CAN HELP YOUR RANGE

NSSF RESEARCH—AND HOW IT CAN HELP YOUR RANGE
By Jim Curcuruto, Director, Industry Research and Analysis, for the National Shooting Sports Foundation


November 05, 2014

Are you aware of the incredible range of research that NSSF can provide range personnel, including customized market reports that would provided key information to help you make critical development, expansion and marketing decisions? NSSF’s [...]

5 TIPS TO GET CUSTOMERS AND MEMBERS–AND EMPLOYEES, TOO–TO PROMOTE YOUR RANGE

5 TIPS TO GET CUSTOMERS AND MEMBERS–AND EMPLOYEES, TOO–TO PROMOTE YOUR RANGE
By Carolee Anita Boyles


October 01, 2014

The best advertising is promotion you can’t buy. It’s what your customers and members do to bring others to your range. Don’t just make it easy for them to promote you; give them an [...]

18 WAYS TO ATTRACT HUNTERS

18 WAYS TO ATTRACT HUNTERS
By Tom Carpenter


October 01, 2014

As a range owner or manager, how can you do a better job of serving this important clientele? Review these 18 strategies for making shooting ranges more hunter friendly and bringing more sportsmen, women and children [...]

#GUNVOTE: EDUCATE YOURSELF, CUSTOMERS AND MEMBERS

#GUNVOTE: EDUCATE YOURSELF, CUSTOMERS AND MEMBERS


October 01, 2014

The National Shooting Sports Foundation has organized and is maintaining the #GUNVOTE website to help firearms owners become informed on where Senate, House and Gubernatorial candidates stand on important firearms issues. Read what you [...]

NEW NSSF BENCHMARKING REPORT HELPS FIREARMS RETAILERS ASSESS THEIR FINANCIAL HEALTH


October 01, 2014

A new report issued by the National Shooting Sports Foundation on financial benchmarking gives firearms retailers the ability to compare their business performance with companies similar to their own, take advantage of trends in the market [...]

NSSF RIMFIRE CHALLENGE AMMO ROUNDUP PROGRAM IN FULL OPERATION

NSSF RIMFIRE CHALLENGE AMMO ROUNDUP PROGRAM IN FULL OPERATION


October 01, 2014

The Ammo Roundup Program component of the Rimfire Challenge is fully operational and available immediately for ammunition ordering by range operators and match directors. Learn how to cash in on this great business-building opportunity. [...]