Home on the Range November 2013 — 06 November 2013


Convenient ‘Range Finder’

Bill Dunn is NSSF’s Managing Director, Marketing Communications. He supervises NSSF’s communications team. He has been named by PR News as the nation’s Digital Communicator of the Year. HOTR_BillD

If someone is looking for a shooting range near them, there’s an app for that. It’s another way to get your business noticed.

The National Shooting Sports Foundation’s Where To Shoot app is a hit with iPhone and Android users. In fact, the app soared to the No. 4 spot for free sports apps in Apple’s App Store shortly after its launch — right up there with popular sports apps from ESPN, Yahoo! Sports and Major League Baseball.

The app puts North America’s most comprehensive directory of shooting ranges in the palm of shooters’ hands. It allows them to search for ranges near their current location as well as locations across the country. It also includes video tips for shooters, news and firearm-safety information.

It’s a great tool for all ranges. If your range isn’t already listed, simply visit WhereToShoot.org and click on “List Your Range.” From there, you can provide all of the essential information about the range, including address, phone number, accessibility, activities offered, what types of services and competitions are offered and more.

If your range is in the database already, NSSF encourages you to make sure your information is up to date.

The app is modeled after NSSF’s popular WhereToShoot.org website, which also continues to see a steady increase in traffic.

The website and the app are two more vehicles to use to give your business additional exposure. By making sure your listing is complete, the information you’ve provided gives potential customers an accurate idea of what to expect of your facility when they are looking for a new place shoot.

Being a member of NSSF helps businesses stand out even more on the Where To Shoot app and website, as NSSF member ranges are listed first in the search results — a nice perk for those that support NSSF.

You should understand that as soon as you list your information in the WhereToShoot database, it automatically is incorporated into the app, including those already downloaded by iPhone, iPad and Android users.

The five minutes it takes to list your range are wisely spent, tremendously increasing your potential to reach new customers. Perhaps the best part of your investment is that it’s free.

iPhone and iPad users can download the app at www.wheretoshoot.org/iOS. Android users can get the app at www.wheretoshoot.org/Android.

Join the thousands of shooting facilities that have already been entered in the database and whose names and information come up repeatedly in searches on the Where To Shoot website and app.

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