More than 210 leaders from the firearms industry, state wildlife agencies and conservation organizations attended the NSSF Industry Summit June 9-11 in Springfield, Mass., to learn about forward-looking strategies to increase participation in target shooting and hunting across America.
Summit attendees were challenged to think differently and innovatively by high-energy speakers such as Jeremy Gutsche, author of Exploiting Chaos and founder of Trendhunter.com, and Jonah Berger, professor at the Wharton School at the University of Pennsylvania and author of the best-selling book, Contagious: Why Things Catch On.
The Summit kicked off with a research-driven look at Models of Success efforts that grew out of previous Industry Summits. These innovative programs, implemented by state wildlife agencies to increase participation in hunting and shooting, are beginning to pay dividends. Models of Success encourages agencies to share and adopt successful strategies, recognizing that one size does not fit all and that programs can be customized to meet the needs of a particular state. Models of Success also shares information on programs that did not provide a return on investment.
NSSF will make available a Models of Success report soon. See the NSSF press release on the Industry Summit.