May 2014 Newsletter — 30 April 2014

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The National Shooting Sports Foundation’s monthly E-newsletter for shooting facilities

One of the best web tools you can use to make your presence known is a blog.
Here’s how a blog can work to drive traffic to your range, with five proven strategies that will be effective at making your range known, convincing folks to come and shoot, and turning them into repeat customers.

Range participation is a bit like a bowling alley. The key to profitability is offering a full slate of league events, plus intermediate and advanced programs to keep customers coming back. However, you’ll soon discover how labor intensive that can be. The solution? Turn it over to clubs and user groups. Read how this worked for two range managers.

Sighting In

The National Shooting Sports Foundation has assumed administration of the Rimfire Challenge program–a national family-friendly, target shooting competition previously known as the Ruger Rimfire Challenge. The NSSF Rimfire Challenge will continue using the format that has made the program so popular and that can bring more shooters to the range and customers to your retail operation. Learn more about the program and watch the NSSF Rimfire Challenge preview to see how industry members can become involved.

NSSF encourages all firearms retailers within the state of the event to register to attend an NSSF five-hour seminar designed to help FFL holders stay in compliance and protect their livelihood.
These seminars are free to NSSF members and $100 per person for non-members. Two are scheduled in May, and seven more through mid-September. Learn more about these seminars and view the entire 2014 seminar schedule.


What is your plan if an accident occurs at your facility? John Monson, owner of three Five Star ranges in the Twin Cities region, says it is “when,” not “if,” and tells what his plan is for those “when” occasions.

The Undercover Shooter

Virginia is home to many recreational shooting sportsmen, but indoor shooting facilities are relatively few and far between. Our Undercover Shooter recently visited a pair of Commonwealth ranges, one a new facility in the state capital of Richmond, the other an older range in Roanoke.

Home on the Range

You’ll be interested to learn about a new, free resource to attract new shooters and help novices get comfortable at the range. The National Shooting Sports Foundation and First Shots are proud to introduce First Shots News, a digital newsletter dedicated to new and beginning shooters. This monthly newsletter contains articles, videos and product information to help beginning shooters become more knowledgeable and improve their shooting skills.

Are you a member of the National Shooting Sports Foundation? If you aren’t, click here for 10 reasons to join NSSF.

COPYRIGHT © 2014 by National Shooting Sports Foundation, Inc. and the individual authors of the materials contributed or referenced in NSSF® The Range ReportSM. Permission is granted for the broadcast, publication, retransmission to e-mail lists, Web sites or any other copying or storage, in any medium, online or not, of NSSF copyrighted material herein if 1) the text is forwarded in its entirety, including this paragraph, and 2) no fee is charged. Permission to use third party copyrighted material must be obtained separately from the individual authors. “National Shooting Sports Foundation®,” “NSSF®” and all other trade names, trademarks, service marks, logos and images appearing in this publication are the sole property of the National Shooting Sports Foundation, Inc. and may not be used without the Foundation’s prior express written permission. All other trade names, trademarks, service marks, logos and images appearing herein are trademarks or registered trademarks of their respective owners.

The Range Report
Sighting In
Undercover Shooter
Home On The Range

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